Ki & Ka second biggest opener of 2016!
Eros International & R.Balki’s Ki & Ka released nationwide yesterday, only to receive a stupendous response at the box office.
Ki & Ka recorded the 2nd highest opening day collection of the year with Rs. 7.30 Cr (India NBOC) and shows a solid upward trend over the weekend. The film registered a 40-50% occupancy on Day- 1, picking up majorly in the evening across main metro cities.
The film is off to a good start considering the genre, the number of screens it released in and the target audience .The makers have much reason to celebrate, especially since Ki & Ka costs an approximate 30 cr including P&A,while the satellite rights are in the range of 13 cr + .
Having recovered over 50% of the spends prior to the release, Ki & Ka with its positive word of mouth and exciting novel concept is well on its way to a hit.
By Dharam pal
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